About Us

From humble beginnings supporting one bullied teenager in Nova Scotia, to helping thousands of youth in Canada.

Bullying is a major problem in our schools, workplaces, homes, and over the Internet. Over the month of February, CKNW aims to raise awareness of these issues through various initiatives centered around our
“Pink Shirt Day” campaign.


On February 28, 2018 we encourage everyone to practice kindness, and wear a CKNW Orphans’ Fund Official Pink Shirt, button, or pin to symbolize that you do not tolerate bullpink-boysying. While we wish we could take credit for this idea, Pink Shirt Day has its roots in Nova Scotia, started by two incredible high school students.

Here is a snippet of the Globe & Mail article that inspired CKNW Orphans’ Fund Pink Shirt Day:

“David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school. ‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’ So Mr. Shepherd and some other headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag. As they stood in the foyer handing outScreen Shot 2015-04-01 at 5.25.16 PM the shirts, the bullied boy walked in. His face spoke volumes. ‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled. The bullies were never heard from again.”


Will you join in by wearing pink on February 28, 2018? Have you made an effort to practice kindness and acceptance towards both yourself and others? Do you have a story about being bullied, how you stopped a bully or about how bullying has affected a loved one?  Share your experiences here by leaving a comment, or share your story on our Facebook page.


If you’re a student, print off this web page and give to your Principal / Headmaster / etc. so that your school can get involved. Also, drop us an email to let us know who you are, which school you attend, and what you will be doing to show your support for Pink Shirt Day! Use the #PinkShirtDay hashtag in your Instagram and Facebook posts, as well as tweets! Click here to learn how you, your school, business, or organization can begin a fundraising campaign. Also, join our Facebook Page by clicking HERE. Join in the conversation and show your support towards kindness, and against bullying!

Net proceeds from the official Pink Shirt Day t-shirts, pins and buttons, as well as all donations, go to anti-bullying initiatives that directly help youth in need. Find out more about where donations go by clicking here.