Our Mission
Bullying is a major problem in our schools, workplaces, homes, and online. Over the month of February, and throughout the year, CKNW Kids' Fund's Pink Shirt Day aims to raise awareness of these issues, as well as raise funds to support programs that foster children’s healthy self-esteem.
Our Story
Now a movement celebrated across the globe, Pink Shirt Day has humble beginnings. Inspired by an act of kindness in small-town Nova Scotia, CKNW Kids' Fund, working with partners Boys & Girls Clubs and 980 CKNW, was inspired to raise funds to support anti-bullying programs. Here is a snippet of an article detailing the original incident:
“David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school. ‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’ So Mr. Shepherd and some other headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag. As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. ‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled. The bullies were never heard from again.”
After David and Travis’ act of kindness in 2007, CKNW was inspired to help other youth affected by bullying, with many staff members wearing pink shirts and collecting funds to support Boys and Girls Clubs. Since then, the idea has only grown each year, with worldwide support and participation. Countries across the globe are now organizing anti-bullying fundraisers of their own, including Japan, New Zealand, China, Panama, and numerous others. In fact, last year alone, people in almost 180 countries shared their support of Pink Shirt Day through social media posts and donations.
Pink Shirt Day falls on the last Wednesday of February every year; join us next Pink Shirt Day on February 26th, 2025 in our mission to create a more kind, inclusive world by raising awareness and funds for anti-bullying initiatives.
Our Work
As the Pink Shirt Day movement grows each year, we not only see more and more people practicing kindness – both online and off – we are pleased to use the funds raised through official merchandise sales and donations to help hundreds of kids affected by bullying. Since 2008, net proceeds of over $2.55 million have been distributed to support youth anti-bullying programs in British Columbia and throughout Western Canada. In 2022 alone, we were able to support programs that impacted more than 50,000 youth and children.
Learn more about how we put our funding to work by visiting our Where Your Donations Go page.
