This Pink Shirt Day will take place on February 26, 2025. Below you will find all the info your school needs to support Pink Shirt Day and help spread awareness around bullying, including official merchandise and resources.
We believe everyone - young and old - has the power to create change! This Pink Shirt Day, let’s do what we can to elevate the voices of all, and take a stand against bullying. We can show others that we advocate for kindness and inclusivity by wearing our Pink Shirt Day apparel. We encourage you to help spread awareness for this important cause not only in February, but throughout the entire year. Net proceeds from sales go directly to helping children in British Columbia and Western Canada build healthy self-esteem and access the supports they need.
Need an order form for your group or class in BC? You can download the 2025 BC School Order Form here:
Students can take home these forms to parents to fill out their order, then return to the school to be tallied and submitted through an online link that will be provided to you. These forms include tax & shipping to each school in BC. Forms are due mid-January and items will be delivered in mid-February.
Note: Order forms only include t-shirts and bracelets. If students would like additional items, they should order individually through our online shop - or for bulk ordering, contact Barb at by@imagegroupinc.ca.
WHO WE FUND
Since 2008, CKNW Kids' Fund and 980 CKNW have been raising funds for anti-bullying programs. 100% of net proceeds raised through t-shirt sales and fundraising are distributed to various organizations that support children’s healthy self-esteem, both with their peers and themselves. They teach empathy, compassion and kindness.
In 2022 alone, we funded programs that impacted thousands of children and youth, including the following:
WEAR YOUR SUPPORT
POSTERS
Over 75% of people say they’ve been bullied. Over 90% of bullying incidents have peer witnesses. But when those peers intervene, most incidents are over within 10 seconds. Bullying could be happening to someone you know and care about – join us in taking a stand against bullying, and letting your peers know that it is not okay. Show kindness, empathy, and compassion, and speak out!
Are you hosting an event at your school? Are you wanting to spread awareness of Pink Shirt Day, or enlist others to join you in creating a sea of pink? Download and print out our free posters to spread the word!
RESOURCES
With 1 in 5 students affected by bullying, chances are that you or someone you know is being impacted. If you’re not sure what to do, reach out to someone who can help.
Visit our Resources page to find helpful resources for youth, parents/guardians and educators.
SOCIAL MEDIA POSTS
Make sure to share what your class, club or school is doing in February and on Pink Shirt Day to spread the importance of empathy and kindness! Tag us using @pinkshirtday and use the hashtag #PinkShirtDay so we can join in on your plans.
Posting on Instagram Stories? Look for our Pink Shirt Day GIF Stickers! Use the search term “pinkshirtday” to find this year’s Stickers.
Do you have your official Pink Shirt Day shirt yet? On February 28, we’ll be joining @pinkshirtday in taking a stand against bullying. All donations and proceeds from official Pink Shirt Day apparel go directly to local organizations that help foster healthy self-esteem, an important step in breaking the cycle of bullying. Will you join us?
Did you know 1 in 5 kids are affected by bullying behaviour? That’s why we’re participating in #PinkShirtDay, helping to raise funds for anti-bullying programs that foster empathy and self-esteem in vulnerable kids. If someone you know if being bullied, reach out and let them know you are there to support them. It can all start with small actions that have big effects!
We’ll be proudly showing our support of @pinkshirtday on February 28! Will you be joining us? If you’re looking for other ways to get involved, consider donating directly to support local organizations that are life-changing for vulnerable youth, or simply remembering that kindness doesn’t cost a thing. Small gestures of empathy can have a big impact on those who need it the most!