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Show Your Support

Pink Shirt Day would not be possible without the kind support of local businesses and organizations. Click here to see who has shown their support this year!



Make Nice

Our campaign this year encourages everyone to “Make Nice”. We all have the capacity to be nice, and our slogan acts as a reminder that no matter our differences, being nice is always a choice worth making.


Where Donations Go

Net proceeds from official Pink Shirt Day merchandise are donated to programs supporting children’s healthy self-esteem. These programs teach children empathy, compassion and kindness.

Show your support for Pink Shirt Day

100% of official Pink Shirt Day product net proceeds go towards anti-bullying initiatives.

Make your #PinkShirtPromise

From February 6 to February 22 2017, every positive message posted on social media using #PinkShirtPromise generated a $1 donation from Shaw and Coast Capital. Through this campaign alone, we raised $80,000!