We’re very excited to announce our Pink Shirt Day tshirts have started production and are NOW AVAILABLE online and will be in London Drugs stores in February 2016. Our theme this year is Kindness. Kindness is universal — a trait we encourage everyone to openly express every day. The phrase “one size fits all” works for one simple reason: it stands for inclusivity, both in clothing and in our everyday lives. We’re all gloriously different, but we all have the capacity to put kindness out into the world. “Kindness is one size fits all” is more than just a slogan. It’s the underlying philosophy behind the anti-bullying movement that we hope will live on beyond Pink Shirt Day. After all, kindness never goes out of style! Don’t forget to follow us on Twitter, Instagram, andFacebook, and hashtag any of your posts with #pinkshirtday to show your support towards kindness, and against bullying!