Categorized | News, Videos

Our 2013 TV Commercial

Our 2013 Pink Shirt Day Public Service Announcement TV CommercialHave you seen our new Public Service Announcement (PSA) commercial running all across Canada?

It is airing right now and reminds people that as a bystander you can end bullying in 10 seconds by just speaking up. Or as we say, “Make Some Noise Against Bullying!”!

This commercial really captures the essence of Pink Shirt Day when in September 2007  “David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school.

‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’

So Mr. Shepherd and some other headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag.

As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. ‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled.

The bullies were never heard from again.”

[tubepress video=Lt5V6RPW_M4]

What do you think? Share your thoughts in the comments below.

Comments are closed.

Donate to Pink Shirt Day

Latest Instagram

  • Get your workplace on board! Get in touch with us…
  • Take action against bullying! We'll be attending this amazing anti-bullying…
  • Are you or your colleagues, teammates or classmates participating in…
  • It's easy to get your workplace involved in pinkshirtday! Simply…
  • Less than one month to go! February 25 is pinkshirtday.…
  • Looks like our official Pink Shirts are popping up early…
  • We're excited to have teamed up with @wearechimp to help…
  • For another year, @yyoga will be offering 'YGives', a day…
  • Are you a teacher or leader of a youth group?…

Latest Tweets

Our Sponsors

  • Coast Capital Savings
  • Global News
  • BCGEU
  • London Drugs

You’re Invited

Make some noise against bullying