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Our 2013 TV Commercial

Our 2013 Pink Shirt Day Public Service Announcement TV CommercialHave you seen our new Public Service Announcement (PSA) commercial running all across Canada?

It is airing right now and reminds people that as a bystander you can end bullying in 10 seconds by just speaking up. Or as we say, “Make Some Noise Against Bullying!”!

This commercial really captures the essence of Pink Shirt Day when in September 2007  “David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school.

‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’

So Mr. Shepherd and some other headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag.

As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. ‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled.

The bullies were never heard from again.”

Pink Shirt Day 2013 - TV Commercial
Runtime
0:31
View count
33,054

What do you think? Share your thoughts in the comments below.

3 Responses to “Our 2013 TV Commercial”

  1. Arlene Coulter says:

    I have seen the commercial many many times I do like what it is saying but on the other hand it is very irritating to listen too. when it comes on now i turn down the volume on the tv.

  2. TruthHammer says:

    @ Arlene Coulter.
    I wish I could’ve done that with your comment.

  3. EVA says:

    I’ve been exploring for a little bit for any high quality articles or weblog posts on this sort of house .

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  • Pink Shirt Day 2015 is Wednesday, February 25, and our posters are ready! Visit our website (link in profile) to download and print them off - use them to announce #pinkshirtday events or let people know your school or business is selling the official shirts. We would love to see how you use the posters! Send your photos to photos@pinkshirtday.ca or tag them using #pinkshirtday. 
#antibullying #psd2015 #pinkshirtday2015 #nomorebullying #thispinkshirtsaysenough
  • Pink Shirt Day 2015 shirts are now available for purchase! Head over to pinkshirtday.ca to get yours and say ENOUGH to bullying. 
#pinkshirtday #psd2015 #antibullyingday
  • Big thanks to @clearlycontacts for their awesome team spirit on #pinkshirtday! #repost #clearlycontacts #antibullying
  • Lacrosse fans! Check out @vancouverstealth making some noise on #pinkshirtday! Thx for the support! #latergram #repost #stealthlax
  • You can still support #pinkshirtday! Official t's now $4 @LondonDrugs in Western Canada! Let's keep the message going :) #antibullying #bc #standup #pinkshirt
  • What a day! Looking back on all the energy, enthusiasm, cheers, high-fives, hugs, donations, tweets, posts and tags we saw today is just amazing. Thanks to everyone across Canada who helped us create a conversation about ending bullying in our schools, workplaces and online. The funds we raise this year will go a long way in supporting our anti-bullying programs so please know - you make a difference! #thankyou #grateful #pinkshirtday #canada #goodnight
  • As we wrap up the evening, we need to recognize one of the hardest working ladies we know, CKNW Orphans' Fund Executive Director, @jensu2. Her and her team are responsible for the planning and execution of #pinkshirtday and we're so very grateful for their dedication to making our event the biggest and best ever! Cheers, Jen! You rock!!
  • You still have time to find that perfect pair of frames from @clearlycontacts. Today only, every pair sold = a $5 donation to #pinkshirtday! We love this pick by style ambassador, @shaughnessy #repost www.clearlycontacts.ca/glasses
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